NEW DEAL SEALS KWS AND KTB PARTNERSHIP
(Posted 09th June 2017)
The Kenya Wildlife Service (KWS) and the Kenya Tourism Board (KTB) have signed a Memorandum of Understanding (MoU) in a bid to adopt a holistic approach to marketing Kenya’s wildlife product ahead of the August general election.
‘The Kenya Wildlife Service (KWS) is the key custodian of wildlife product that the country is best known for besides the beach product. As such, their mandate links well with that of KTB as we seek to market the country for diversified tourism products with wildlife and beach as iconic products‘ said KTB CEO, Dr. Betty Radier.
The joint MoU will see KWS and KTB undertake joint international media trips to expose the destination for safari product in national parks and game reserves. Furthermore, KWS and KTB will support each other on all initiatives aimed at promoting the destination both…
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